At 49, she also becomes the first outside woman to hold a key position in a Wadia company.
Britannia Industries on Wednesday announced a change in its board with the appointment of Vinita Bali as its managing director and K K Dadiseth as the additional director.
Britannia's foreign presence is low; share of global operations to total revenues is just 5-8%.
"It is challenging and difficult. But one or two challenging years are not a big deal. This too will come to an end. We are not running the business on a month-to-month or quarter-to-quarter basis. Yes, it is hard to actually generate consistently high margins, but this is what leadership is all about. To manage and deliver when things aren't going too smoothly," says Bali.
Going forward, Vinita Bali, outgoing MD, Britannia wants to do other things in life which she was unable to pursue.
Interview with Britannia's MD on how she proposes to steer the company.
Certainly, she seems to have voluntarily subjected herself to adventure in her professional life after her MBA from Jamnalal Bajaj.
The book that Vinita Bali, managing director of Britannia Industries Ltd, is currently reading couldn't be more appropriate: 'Too Big to Fail'. Although that bestseller by New York Times columnist Andrew Ross Sorkin tells the inside story of how Wall Street and Washington saved the financial system -- and themselves, its title aptly sums up Bali's own half-a-decade tenure at the Bangalore-based foods conglomerate.
Biscuits major Britannia Industries on Monday said it would increase capacity by 20 per cent by expanding existing operations and going to new sites.
Vinita Bali to lead global ops, new business growth; COO Berry to head India operations.
Company proposes to in-source manufacturing and build healthy portfolios of national and regional brands.
Vinita Bali, managing director of Britannia Industries, believes innovation will drive growth.
He is nominated to the investment, innovation and audit committees.
Britannia, which last week announced a management rejig putting COO Varun Berry in charge of Indian operations, has always believed in quickly identifying new trends in the food and beverage segment.
Women have been and continue to be an integral part of Tata Global Beverages' business, across the world, says Cyrus Mistry.
The firm, which traces its origin back to 1862 in a humble Kolkata bakery and its subsequent listing on the bourses in 1918, says that it now wants to grow "substantially" and not just rest on its laurels.
But their reign has been tumultuous as the company has seen compelling battles for ownership.
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